Product Overview
Three decades after "Gin & Juice" left an indelible mark on popular culture and helped establish Dre and Snoop as groundbreaking hip-hop superstars, the pair are now known as much for their wide-ranging entrepreneurial ventures as for their game-changing music. With their premium beverage Gin & Juice By Dre and Snoop, they're taking over some new territory -- the spirits industry.
The canned cocktails are premium gin-based cocktails, crafted for an innovative experience with packaging designed by Ini Archibong.
"Together, we always try to create magic, we're having fun being creative, and everything about this product is really us," says Dr. Dre. "There's passion behind it, and friendship and love and a culture. We're shooting to make everything we do magnificent, and fortunately, most of the time we hit the target." "Look where we're at in our careers," says Snoop Dogg. "Look at our age and look at what we've done, and we still love each other, so why not do something together? A lot of times people have been in a relationship for thirty years and can't talk to each other, can't hang out, so it's just fun to be in a partnership with people that you actually love."
